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Market Assessment

Typical market assessment engagements examine the potential of a new or existing market. Typical market assessment engagements size and forecast the market, examine various market segments, evaluate market drivers and barriers, estimate likely penetration rates, examine competitors, identify opportunities, and provide recommendations on strategies and positioning.

Key Benefits

  • With better information, you will be able to make better marketing and strategy decisions
  • Identify the positioning that will make your market entry most effective
  • Understand what the existing basis of competition is -- and how that might change over time

Sample Engagements

Vertical Market Entry

For a major systems integration firm, an analysis was provided -- by vertical market -- of the applications demanded by each vertical, specifically rating the core competency of the various vendors on a scale with supporting commentary. The purpose of the study was to help the firm decide which markets to target.

Satellite Imagery Market Assessment (Asian Markets)

Detailed knowledge of the geographic information systems (GIS) market, was leveraged to size and forecast the market in 10 Asian countries for certain types of satellite imagery.

CALS Market Assessment

For a major Asian systems integrator, a market and technology assessment for the suite of technologies called CALS. The research included extensive secondary research and a series of executive interviews and case studies, and involved a final presentation at the client's headquarters in Asia.

Edutainment Software

Based upon a product concept, data was gathered for early-stages market planning, including estimates of the size of the available market and a five-year forecast. The analysis included potential business models, pricing alternatives for bundling with software and hardware, what platforms to support, penetration of PCs into consumer market, impact of the Internet, competitors from a financial and from a market viewpoint, and typical costs of development of CD-ROM titles.

Strategy Workshops Assessment Research Government

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Last modified: January 01, 2010              
Rest in Peace Harvey Stegman.