Workshops and Training Sessions
Workshop and Training Session engagements are
highly interactive sessions, typically at the client's location and lasting a
full day. The workshops are, of course, customized to the particular client.
They may or may not require preparation and follow-up. Topics include strategic
planning (including scenario planning), sales force knowledge about a new market
the company may be entering, market segmentation, opportunities identification
and prioritization, and so forth.
- Create consensus in your team about how to move forward
- Enable you to participate in the discussions, rather
than having to "chair" them
- Don't tie up your internal resources at a critical
- For a consulting unit of a professional services firm,
scenario planning sessions were conducted in key locations globally to
identify the risks and opportunities associated with plausible future
scenarios. Location-specific strategies were developed to mitigate risks and
capitalize on opportunities.
Opportunity Identification and Prioritization
- A software company with a successful and dominant
presence -- but in a static market -- wanted to identify possible new
markets that would leverage existing strengths. A series of workshops (with
both internal and external participants) were used to identify the most
promising opportunities. A final workshop with the management team picked
the top opportunities and developed initial action plans.
Sales Force Education
- A large systems integrator with an established line of
offerings acquired a boutique with complementary offerings. However these
new offerings required significant re-education so that the existing sales
force could successfully bring them to market.